Advent brief 2

"Heinz Advent"

for this advertisement animation we were given multiple briefs of which would we could choose from. there were multiple brief based on different Clients product. For this advert animation I chose the brief based on Heinz salad cream the brief was simple and easy to understand and what was asked was to create a unique advert which would appeal to the 18 to 25-year-old consumer showing off the brand is being unique and still usable on any food product. For this I came up with a couple of ideas based on the idea of student living in what they would do.

Idea for advert

1st idea

I was thinking of someone going to the fridge looks in sees a lot of food thinks of what to have then sits at a table with a sandwich and the Heinz Salad Cream with the end saying "make it sweet and simple" with the Heinz Salad Cream at the end.

2nd idea

a student is holding a party at his house he looks into the fridge insignificant but leftovers and some Heinz salad cream because that up with the idea to use the leftover food is the party platter with some Heinz salad cream it goes off well and at the end of the thing they're all dancing the end saying everything is better with Heinz.

For the animation I've chosen the 1st idea would some parts of the 2nd idea implemented into it where it would still be a single student going to the fridge to get food but at the end party would be happening away of expressing a party in your mouth. After getting the idea of what I was going to give I did some research on the background and how would make it and also the style of animation that I would use to make the mission itself

After watching adverts that were based on the product itself I chose to do my style and a flat 2-D animation with the product being a cut out picture of the product to make it standout or monks the background. How made this animation was by using after-effects and its puppet tool by using a still character made of separate parts put together an animated within the program. Throughout the animation I found multiple complications with objects disappearing and some timing errors of which are found simple solutions to by renaming objects and using effects to pass from one scene to the next. 

test design

 charcater model

 

background designs

 

 

Throughout this project I have gained a lot of experience using a different software and learn new ways of planning out scenes better, if there were anything that I would like to do better it would be speeding up some of the scenes to make it flow better.

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adverts brief 1

“Sugar rush Sunday”

for this module i have chosen to do the advert for Sugar rush Sunday. before i started on the storyboard and character making i first did some reasrch on motion adverts and designs for my animation.

From what I was given in the brief I then made a diagram so that I could get some ideas of what I could base the adverts off.

Sugar rush Sunday

I.            Foods

A.   Sweets

B.   Chocolate

C.    Cake

D.   Ice-cream

E.    Sundae

F.    Milkshakes

II.           Restaurants

III.         Dally

IV.         Edible

V.           Fun

VI.         Large and small

VII.        Colourful

VIII.       Homemade

IX.          Silly

X.           Cupcake wars

XI.          For all ages

XII.        Man vs. food

XIII.       Kid in a candy store

XIV.       Unique sweets

XV.        Sweet and savory

XVI.       Desert first

XVII.      Ace of cakes

XVIII.    Food network challenge (cake making)

 

Research that I have found about motion graphics and forms that motion graphics is a way of making still images move giving the main concept of the commercial/advert without making too complicated to make it seem like a TV show. There are many concepts of motion graphics adverts some only use words to describe the product others using shapes or figures.

A couple of adverts references which uses motion graphics explain the icon using people's explanations with their words being formed into text around the product.

My idea for the sugar rush Sunday advert

For the animation of sugar rush Sunday my 1st idea was to use a short animation based around some of the shows that show on food network (example the food network challenges, kid in a candy shop, diners, takeout and drives). Most of these animations would be 10 to 15 seconds long due to the fact that they were longer than was needed (5 seconds) I had to change the idea to a more simpler animations that would get the advert across to the viewer.

 design drawings

This gave me a challenge of which I had to create an animation that would only last 5 seconds but yet have what was asked for of the brief that this I came up with 2 ideas one from being a piñata being smashed of which different types of confectionery would come out another was a food fight where the food was throwing food at each other

10/15 sec animation ad ideas

 

5 sec ad ideas

final idea

 

In the end I chose my 2nd option where the food would be having a food fight is zoomed into the sugar rush Sunday banner and then the logo appearing at the end. With this I did some research up on art styles, different types of sweet confectionery, different styles of adverts before starting on the actual animation itself. I made all of the characters within photo shop using different styles such as plain flat colour lined characters and textures for this animation I chose the flat coloured characters to make the advert a simple style.

 

 

After creating the characters for the animation my next division was to choose whether to animate within flash and export into after-effects or to animate directly into after-effects. In the end I chose to use after-effects to give me a chance of using the software for the characters I made I created limbs that would be easily movable and flexible with the public tool in after effects.

In all I have learnt how to use the software after effects what types of motion graphics there are that can be use of advertising (i.e. moving text and pictures or simple animation) and to schedule how long to research, storyboard, character design and animate.

animation brief

info to help know what and how infographic is used

http://en.wikipedia.org/wiki/Information_graphics

http://www.vizworld.com/2010/04/infographic-environmental-impact-computing/

http://www.platformnation.com/2010/04/21/online-gaming-infographic-reveals-what-you-suspected/

http://www.coolinfographics.com/blog/?currentPage=13

flash work

in uni we have been learning how to use flash.

our 1st lesson learning about flash was learning the basic tools and windows used within Flash such as the timeline where we create are animation. The timeline shows different ways on how the animation can be made such as using frame by frame animating or motion tweening and shape tweening.

In this I've learnt  a lot about different types of framework that could be used in flash of which I will use later in any animation I may create.

 Other things learned within Flash was putting objects onto a rail/grid this will allow an object to move in a certain direction but keeping to the grids line. We learn this by creating a little planet and a UFO going round it and then created a grid. This allow us to attached the UFO to the grid so it would go around the planet.  The UFO used a motion tween while the grid itself simply attached to the UFO but did not show up in the end animation.

another thing learnt within Flash was to use the action script this would allow us to create buttons that would react with our animation, how this would work would be making a simple animation which would react to an object within the scene and only start or stop when the object was pressed.  At 1st the action script seemed difficult to understand but over the course of time became easier to understand, the action script works in coding certain objects within the animation allowing the animator to create buttons within the animation.  For example I created an animation where a sphere would change colour and change shape I then created 2 boxes at the bottom of the screen that I would turn into action scripts which would affect the animation of the sphere. One button would start the animation while the other would stop.

advert project

The project animation is working another gruelling create an advert for a hydrating advert. Within the group we all had different jobs to do the job that I was acquired to do was to create characters for the advert based on the ideas given to me the 1st idea involves the character being in a little girl in the advert from this I created a couple of designs based on the drinks themselves. I wanted it to look sweet the North for the advert be watched by all ages but have a style of its own.

I also did a version of the character in a different style to see how that would look the character has more detail then the one above.

At the advert progressed we realise that we wanted a bit more to the animation itself so we change the character from being a human girl creating the drink but animals collecting the fruits to create the drink themselves. After a while we decided it would have taken too much time to create multiple characters for this animation sewing reduced it to being insects of only 3 different rights.

The different characters were based around Caterpillar, butterfly and a Ladybird from this I created different ideas. The characters are designed at 1st were a lot more complex but finally became a more simple design to work from.

After choosing the designs that seemed right to make I moved on to how they would animate sided tests on their walking.

Didbeth project

for the beginning of this term we have been put into teams to create and make an animation about an area in birmingham called digbeth. though out i have been logging what we have done (reasrech, testing, etc) and what we have changed along the way.

27^th and 29^th of September 2011

For our animation assignment we were given the task of creating in at a small animation about 3 min long about a place in Birmingham called digbeth. Our 1st task we did was go to digbeth and write what came into mind to give us an idea of what to make the animation was about. We walked around digbeth for a while and felt it gave off a modern style, quite noisy, colourful, old-style buildings, industrial feel to the area.

The idea came to me of thinking of how would look in the day and is well the night from this I got the idea of making animation inspired by Alice in Wonderland theme. The idea is to start off in the daytime showing digbeth colourful and old classical buildings giving it a style of happiness while at night time showing its more modern and shadier side.

The idea of the animation is a beautifully dressed manikin with a masks (to portray happiness) comes to life inside the art gallery and begins to wander and looks around while looking around the area which seem almost like a dream the manikin wanders off towards a fountain where the time between day and night changes. The manikin finds its self lost in a dark and unknown place where all is dark and different to what was seen before. Lost and alone the manikin sees a butterfly of light (still an idea) shows the manikin the way back.

From what I know of Alice in Wonderland I remember that the story is based around a magical place that seems almost perfect until the very end where it shows its true colours this is what we want based the animation around.

2^nd of October 2011

As we went to make our animatic for animation we came across a couple of problems that we would encounter later on in the animation itself, where our character who would have been played by a person would may or may not be there for the animation most of the time instead we replaced our actor for a more animation style character drawn on pieces of paper which we could rapidly change to make the animation. We would still keep the storyline that we created 1st off but our character would be drawn instead of acting. From our new idea we worked around a base that would use our animation from 2-D side point of view to a 3-D illusion

To give an idea of how we would make an animation around the 2-D character we did some research on animation that use this type of style. The style were using is known as paper child, paper child is commonly known for 2-D characters drawn on pieces of paper that are cut out and react with the real world this is used in both still pictures and animation.

Video references:

http://www.youtube.com/watch?v=RTAhglvnKic&feature=share

http:// www.youtube.com/watch?v=8Gu_L0iM2ao

http://www.youtube.com/watch?v=VyY1fGD7-cU&feature=related

http://www.youtube.com/watch?v=nw6xt3sc8RA&feature=related

http://www.youtube.com/watch?v=9896cYPaFf0&feature=player_embedded

Information on paper child: http://knowyourmeme.com/memes/paper-child#.Ton9yHNuH9A

14^th of October 2011

Today we discussed what roles we would be playing for this animation, what we decided was one of us would draw out some parts of the animation another would help support the characters look another on design.

The job that I was given was to create a body portion that we would use for the main character that I would draw, they came up with 5 body designs 1st before creating 3 test designs and used the ideas from the 5 body designs that I had already drawn. Out of this the group decided that the test design 3 would be appropriate, as the character looks doll like.

17^th of October 2011

This week I will be testing out the cut out animation to see how we will use it in are main animation and if we can use different styles (squash).

Ref of character movements:

18^th of October 2011

Today we had one-to-one tutorials where we discussed what we would be doing for our animation and how far we are. Most of the discussion was about how we were going to take our animation and where we were so far.

Throughout our discussions we talked about the sound effects or would be used in it, as a storyboard would portray the character what would we be using for references and what jobs each person had to do.

After further researching up on the animation style will be using for animation I found. The animation style is called cutout, but I can use any type of material to create an animation for example Elizabeth Hobbs used for the felt material for her to short films Glenda and over-excited. The technique you will be using is similar to the cutout style only based in a 3-D environment with the 2-D character


24th October and onward 

Throughout the project there have been many ups and downs within the project itself. Our 1st problem created was getting a character for animation we then find a solution to this problem by making the character self eliminating the volatility of an actor. While we were going through the project we realised we could have also used stop motion animation in the form of a model doll which we could have clothes as the character, this would have made the process much faster but in the end we were quite pleased with how the animation came out in 2D

The work is required of me was to create the body of the character and animate throughout the animation process I found it quite difficult to draw step-by-step of animation such as walking and keep it consistent so I developed what I call a doll in photoshop where the parts of the character were all movable in which I simply could move them without changing the body form of the character. 

From this dull character I created 3 different side views1 from the side front view and side view, From this I worked from the animatic picking out the individual scenes that were needed for this animation I then worked scene by scene to create the animation of the character. 

Throughout the making of this animation is gone across a lot of problems which have caught is out along the line some such as finding a character model to choosing what style of animation we were going to do and also getting the film we need for the animation. From these problems we have created other ways to get around them for example while we were shooting for our animation which was based outside we found that our spot for 1 scenes the nighttime scenes where the character would run across the wall past some graffiti was coloured over and so our idea of capturing Digbeth urban style in our animation had to change slightly so that we could still keep the urban style but worked to our aromatic.

domino effect: Toy room machine

For this assignment we were given the task of making a domino effect animation in Maya using are own idea.

For this assignment I first looked at different types of domino effects on then internet, some of the had multiple objects that would carry on the effect while some were fairly simple using only dominos them self’s

References:

http://www.youtube.com/watch?v=lOGqZAMHS-M

http://www.youtube.com/watch?v=3jMBNesc-8k&feature=related

http://www.youtube.com/watch?v=HMZVCRQ8YRU

Slinky effects going down the stairs in 3d and real reference videos:

Real reference slinky

http://www.youtube.com/watch?v=yNlOfDHyaXg&feature=related

Cardboard slinky

http://www.youtube.com/watch?v=MQFDdDSkDXo&feature=related

Slinky toy animation

http://www.youtube.com/watch?v=qHd0PPJnQlE

Slinky 3ds Max

http://www.youtube.com/watch?v=Mg3SVMhw7j4

Better slinky animation

http://www.youtube.com/watch?v=PrFHP-tLFAU&feature=grec_index

Spring toy

http://www.youtube.com/watch?v=Rb1fDKEBu3M&NR=1

once I had my understanding of  what to do I then mind mapped out what I could use in the animation from this I chose to do a domino effect based on some kids toys. The idea was simple to make and from it I planned out the room area, what would be in the scenes how many scenes and cameras there would and what would happen.

(the layout)

From the References I watched I liked the idea of having a little goal at the end and so for my storyboard I made put the whole idea together. the storyboard was simply designed to get a base idea of what I would do and also that it could be changed if any problem would happen.

along side making the storyboard and planning out the model room i also draw out references of the objets that would be in most of the scenes to have an understanding about what i would make and how it would look. 

When it came to modelling out the room and area I had a fair bit to do, through out the modelling I had to make changes that would make it easier to render once done so some of the object like the bed and small objects had to be removed to make the animation render faster. 

here are some pictures of the models with in the animation:

While I began to animate the objects in the scene I found a problem in my idea, in my storyboard I used a slinky as one of the objects to carry on the domino effect but found compactions in rigging the object to look convening so instead of using it I changed it for a bouncy ball that would go down the stairs and hit the button instead.

Another edit that I did to my animation was changing the dominos to a book hitting a ball which moved along a laid out track, the reason I had to change the idea was due to a problem with the dominos falling over using a dynamic called “gravity” 

over all this assignment was difficult to start of with but over a while my understanding on the software became easier to use. i had a lot of problem through out animating and texturing but i enjoyed learning about maya and will use what i have learnt to improve and make better 3d animations later on in the course

tutorials: vtc, youtube and internet
ideas: youtube and internet